Alexi pic

Jenny, mum to three young children, has been living in Hertfordshire for around two years now. As most mums out there will know, life with children is hectic. The school run, pack lunches, dance clubs, football practice, homework and housework. It’s non-stop. Whilst none of us would change it for the world it’s nice if you can carve out a little piece of your life that is for you And that is what Jenny has done.

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Most people would look for a part-time job, something to simply get them out of the house for a few hours, but not Jenny. She took the brave decision to launch her own company ALEXI London – a new British Jewellery brand that celebrates the essence of femininity.

In a previous life she spent over 7 years traveling the Far East, Australia, the Balearics, Spain, Italy, USA and the Caribbean. Travelling has always been one of her passions and one that she was keen to fully explore before settling down to have children. Not only was it a lot of fun, but it has also helped her to develop ALEXI. Each country has had its impact on both the ethos of the company and the collections themselves.

ALEXI is based in a beautiful converted barn in Gaddesdon Row. After the various school and nursery drop-offs are complete, Jenny drives to the ALEXI office where for the rest of her day she can leave the baby wipes and snack packs to one side and, instead, deliberate over her Spring/Summer collection or over the next trade show to exhibit; and let’s face it enjoy a hot cup of tea!

Jenny is a firm believer in creating a good work life balance. She also knows first-hand that it can be difficult for women to be both a mother and have a career. That’s why she made the decision to offer flexible working to her employees. Pop by her office at 930 AM and it’s a hive of activity, pop by after 330 and you’re likely to find that half her team are out doing the school run.

So how is business going? 18 months in and business is going great. Sales are strong, the diary is booked up and Jenny was thrilled that ALEXI was selected for GrowthAccelerator – a government-backed service offering strategic support to businesses with the potential to improve and grow. Jenny believes in ALEXI but it was great to hear that the government scheme did too!


OFFER: Free postage and packaging for Mumsnet

Jenny is a huge fan of Mumsnet and wants to thank them for the opportunity to tell mums in Hertfordshire about her new business. As a thank you to Mumsnet she would like to offer their followers free postage and packaging on any orders they place throughout March, when they quote “ForMum” at the online checkout at www.alexiaccessories.com before the end of March 2015.

Affordable glamour

There’s a world of glamour and fashion out there that women often want to be a part of, but find difficult within the constraints of juggling the pressures of everyday family life. Prices are honest and affordable and the range can be easily shopped through www.alexiaccessories.com So no need to battle the shops with children in tow. Jenny has everything she needs to take to take ALEXI to the next level. A fabulous brand, great products and strategic support through the GrowthAccelerator Scheme. But don’t take our word for it browse the latest collections for yourself.

Thank you Mumsnet for letting Jenny share her story.

To follow Jenny’s story:

www. facebook.com/AlexiAccessories and Twitter @alexijewellery

For more information please contact Jenny, Director and Founder of Alexi Accessories Ltd. on sales@alexiaccessories.com

For Marketing and PR queries please contact Clare Sidebottom clare@alexiaccessories.com

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